Introduction
Opening Day for the Colorado Rockies is always an exciting event! Even more so during a stadium refresh including a new $$multi-million scoreboard, club-level rebranding and 3 restaurant / bar makeovers. Sign Language XL was contracted to print and install some 19 distinctive large-format out-of-home banners and displays. As project manager, I had the pleasure of working with the Coors Field Facilities Management team to create a grand slam Opening Day experience for Rockies fans!
Challenge
The date of Opening Day does not move! Every asset must be engineered, printed, installed, and tested by April 6th – with no exception! This can be a daunting task with just over 4 weeks to complete. In addition, Coors Field is a beautiful and historic stadium that cannot be defaced or damaged by our products, equipment, or workers in any way. An efficient and attentive team is vital!
Solution
1) Persistent communication
For the success of the project, and to stay on budget and on time, it was critical to use a common platform to communicate with creative teams, print teams, engineers, facilities managers, etc. A slack.com workgroup was implemented to keep all parties informed and on-track.
2) Leveraging amazing subcontractors
This project required massive assistance from outside creative agencies, our print team, engineers, installers, and equipment rental companies. I can’t thank all of our hard-working partners enough for their quick response and creative ideas!
3) Creative problem-solving
From navigating heavy equipment around road construction surrounding Coors Field, brainstorming unique non-damaging adhesive aluminum substrates, creative uses for pool noodles, or giant, snow-proof shade structures, this project required creative solutions to problems. Extensive experience with out-of-home installations along with input from a terrific team led to a beautiful and functional finished product.
Conclusion
4+ weeks of extremely hard work helped make Opening Day for Rockies fans a visual spectacle unlike any game prior. This project was a resounding Home Run!